portfolio bypal – Ishay Korn

ByPal social economy platform overview

ByPal social economy platform offered to solve the trust issue in share economy and to create a safe place to share products, services and recommendations within your specific social circles. saving time money and waste while helping your friends

The ByPal platform social classifieds website and apps are allowing to share personalized offers and recommendations with specific social groups. and see what those groups are willing to offer you.

overview

As one of the founders and an experienced UX, marketing and business manager, I tooked the platform from an idea to a working active multi platform system, running C2C android and web app Beta ,and a pilot with a B2B2C system in the religious communities. puting delivery, MVP and collecting data a priority to keep improving our retention and onboarding , while keeping with the new UX and UI trends for the different platforms , and offering our solution in a easy and friendly way.

my role:

full competitions and users research
Ideation
Defining goles, strategies ,features
Create documents, guntes ,PRD, MRD, freamwires…
Manage the implications and delivery by programers ,designers , freelancers, and administrative teams
Analytics and marketing
Business and clients relationships

scope

2.5 years taking the product from ideation to working web and mobile platform. working on defining and implementing multiple features on going research and learning to improve the experience to the different stakeholders

Deliverables:

Multi platform system
Smart mobile and web on boarding.
Personalized classifieds indexes
Personalized add offer system
Smart automated chat
Notification system
Business community admin
And much more

Process:

tools:

Top challenges in Bypal

in 2.5 years we created an android, ios and web platform, pivoted the business plan created feetures, API, integration, gamification...

Challenge 1

App onboarding -registration and promotions

As a new app, the onboarding process is especially important. In addition the ByPal app needed to get the user phone number and phone book permission to create the maine feature the offers personalization.

Understand:

popular phone registration trends: Whatsapp, letgo…
google permissions rules and loopholes. and
Adjustments needed in Latin america america

stake holders

app potential users ,
admin
developers
beta testers community
clients and partners

delivire

whatsapp style phon login/ registering
changes to registering only when really required
API for logging in with joomla site existing registration. for white lable partnership

Understanding

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